Match approval to the creative version
Use file identifiers and the client's actual wording. Keep feedback separate from sign-off, and show which version each comment concerns. A broad 'looks good' should not be applied to a revised asset without resolving the reference.
Check budget and scope together
Compare the approved amount, currency, period and market with the launch plan. Keep an estimate or proposed expansion separate from accepted spend. A consistent spreadsheet total does not prove that the client approved the underlying allocation.
Prepare the release checklist
Bring checked assets, budget decisions and timing into one handoff. Identify the person who will perform and verify the actual activation. A completed readiness sheet does not mean the campaign is live, spending or producing results.
Work you can get help with
Illustrative scenario using sample information.
Match approval to the creative version
- What you provide
- Creative versions, client feedback and explicit approval records.
- The useful result
- A version-specific approval list.
- When the task is complete
- The account lead confirms the assets approved for use.
Check budget and scope together
- What you provide
- Approved budget, markets, period and launch plan.
- The useful result
- A budget-scope comparison with decisions still needed.
- When the task is complete
- The authorised lead confirms the approved launch scope.
Prepare the release checklist
- What you provide
- Checked approvals, launch timing and responsible operator.
- The useful result
- A campaign readiness brief with open dependencies.
- When the task is complete
- The operator records the actual release and checks its state.
Questions you may have
How does this check differ from an advertising-account inventory?
The advertising-account inventory establishes what is in the account. This check links the approvals for a specific campaign release.
Can the assistant activate the campaign from the checklist?
This workflow prepares the decision record. Account changes need the authorised operator and verification of the actual result.
Sources and further reading
- The Agency Campaign Launch QA Checklist
Trafficomm's operations team describes checking the approved plan and its version, the budget, campaign dates, the source of approved creative assets, and the person responsible for approval before launch.
This is the author's practice and checklist for digital campaigns; its scope depends on the campaign and platform. It does not establish how widespread the process is or that Areinum performs it.
2026-11-04
Explore the sample company. Access may need to be arranged.
Explore the demo